As you probably already know, LED displays are electronic devices that base their operation on light-emitting diodes (in English, light-emitting diode). Its use offers maximum luminosity even in sunlight, low electricity consumption and a useful life that can reach 120,000 hours, among other advantages of LED screens. Now, do you know the different LED backlight technologies? …
Recently, a well-known South Korean multinational announced that it would start producing quantum dot screens, known as QLED or QD-OLED. Although this innovation is very similar to OLED (organic light emitting diode) technology, the truth is that it manages to expand the colour palette and substantially improve other aspects. If you are wondering what quantum dot …
Optimizing advertising investment is a fundamental aspect for many SMEs, and even more so in times as uncertain as the present. Any business wants to reach the largest number of potential customers to increase its sales options, and advertising is one of the most helpful ways to achieve this. But what are the keys to …
Nowadays, taking part in trade shows is one of the best strategies for a company to gain visibility, both in its field of activity and among its potential customers. Moreover, it is also an excellent opportunity for networking, as it puts the company’s employees in contact with other strategic players. However, taking part in these …
Surely, those who are part of the so-called Z generation have never used a screen other than liquid crystal or LCD (liquid crystal display). Even so, many people do not know how this relatively recent technology arises, and that it has become an irreplaceable element in our day to day. For this reason, and to …
It has not gone unnoticed that tourism represents an important source of income in many Western European countries. An activity that, however, has been seriously compromised as a result of the situation caused by the outbreak of the new coronavirus. Although we have recently talked about how LED displays can help companies with the COVID-19, …
Having a screen for advertising use, or even several, is an increasingly common strategy to give visibility to a company’s products and services. In this sense, liquid crystal monitors or LCD (acronym in English liquid crystal display) are one of the most used. Now, do you know how an LCD screen works and what advantages …
One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what …
Although the concept of smartcity is far from new -it may seem incredible,but the truth is that it was born in the 1980s-, the idea of it is sometimes diffused or wrong, due in part to the influence of literature and cinema (Modern Times and Minority Report are just two examples of films that reflect …
Did you know that, according to a recent study by Global, 85% of brands and agencies plan to increase their advertising investment? This figure illustrates the importance of this aspect in any marketing strategy. And although the Internet is usually the star medium, indoor and outdoor advertising is also gaining ground in shopping malls and …
You may still remember the first TV that came into your home, probably fitted with a cathode ray tube. At the time, the idea of flat screens was almost a science fiction thing, and probably none of the people in the house thought that the appliance had an expiry date. Today, however, we know from …
