After Christmas and the New Year comes the dreaded January. And with it, the concern – even greater – in many households and companies to reduce the amount of the electricity bill. Although there are some tricks to save electricity in your business, these recommendations coexist with some false myths about saving electricity. The result?…
Are you planning to install LED displays to improve your company’s outdoor advertising, but need to know more details? Are you worried about the lifespan of a billboard created with this technology? To clear up all your doubts, today we want to answer this question: what are the advantages of LED displays? As it is…
These are some of the questions every entrepreneur asks himself before starting a business: will it be profitable? How long will it take for the company to get out of the red? How much will it be sold and where? What will be the most successful products? These questions are most often asked, as are…
Electricity is so present in our daily lives that we tend to think of it as a fundamental need, just like running water. However, the truth is that human beings have only recently taken advantage of it. Studied since the end of the 16th century, electricity – understood as observable electrical phenomena – was a…
When we take a look at the cables that make up an electrical installation, one of the things that attracts our attention is its wide variety of colors. Have you ever wondered why? Although at first glance it may seem a purely aesthetic issue, each tone actually indicates a characteristic. If you want to know…
There are many variables that make business success possible: a portfolio of products and services with added value -and at a competitive price-, a good corporate reputation, the ability to adapt to changing consumer demands, a healthy economy… To this list we should also add both human resources and the relationships established between employees. This…
“I love it when plans go well,” as actor George Peppard used to say in a popular TV show from the 1980s. A statement that any company would make its own without blinking. However: making this wish come true is a different matter. Hence the importance of being clear about how to develop an effective…
The saying goes that a picture is worth a thousand words. Something that should not surprise us, since visual thinking is one of the pillars of communication. The reason is simple: did you know that our brain processes an image 60,000 times faster than a text? Hence, the graphic part of your business branding, which…
Did you know that, according to several studies, 90% of users say that seeing a product or service on video has been decisive in completing their purchase? This data may seem surprising, but, considering that 80% of users can remember a video ad they have seen 30 days ago; it should not come as a…
If you have come here, it is probably because you are interested in outdoor advertising, either to boost your business sales or simply to discover what strategies were developed by those who have preceded us. If so, and for you to form a quick idea of how this area has evolved, we summarize the history…