The advertising business is evolving at an amazing speed. Consumers are rapidly changing their purchasing habits and marketing experts are constantly redesigning advertising campaigns to capture their attention. In this sense, LED advertising displays have become one of the most effective tools to attract buyers and enhance brand image (branding). At the same time, advertisers and…
One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what…
When purchasing a digital screen, some potential buyers question whether to purchase an LED display or a touch screen for their business. In any case, the touch screen is not the most suitable product for professional use, for various reasons. Here is a summary of the disadvantages of touch screens compared to LED screens. The…
The outbreak of a new coronavirus and the subsequent consequences of this outbreak, with the closure of the vast majority of shops and shopping centres for more than two months and their subsequent reopening with restrictions, represents the greatest challenge to the economy in decades. The health crisis has hit the tourism sector particularly hard,…
It is not by chance that giant LED displays have become a benchmark for the cities in which they are located. As an example, you only have to remember some of the most visited corners of the planet, such as Piccadilly Circus in London or Times Square in New York, to witness the pull that…
Although the concept of smartcity is far from new -it may seem incredible,but the truth is that it was born in the 1980s-, the idea of it is sometimes diffused or wrong, due in part to the influence of literature and cinema (Modern Times and Minority Report are just two examples of films that reflect…
According to a recent survey by Kantar, 84% of marketers worldwide plan to increase their advertising budget on video content during 2020. This figure confirms what we all know: this is the golden age of this format, which is still far from reaching its peak. However, this resource can be highly effective… only if you…
Did you know that, according to a recent study by Global, 85% of brands and agencies plan to increase their advertising investment? This figure illustrates the importance of this aspect in any marketing strategy. And although the Internet is usually the star medium, indoor and outdoor advertising is also gaining ground in shopping malls and…
The fast evolution of LED technology and the adoption of continuous improvements open up a range of promotion possibilities for companies. Although traditional advertising signs are still relevant, digital signage is making great strides. In addition to being dynamic and much more striking, it modernizes the message and manages to capture the attention of passers-by.…
As we have already mentioned on some occasions, the advantages of LED billboards, as well as other similar advertising supports, are almost impossible to sum up: savings, durability, more options when personalizing the message… However: in order for this resource to be effective, you should not miss these recommendations to designing an LED sign. Although…