Many of those who consider acquiring an LED screen do so with the idea of using it as an advertising screen, placing it in a fixed location and regularly broadcasting content about offers, promotions, etc. However, these devices can give much more play. For example: have you thought to what extent it can be useful to …
You may find it shocking that we are talking about company events, taking into account that the effects of COVID-19 have left this type of promotional actions on stand-by. Anyway, we believe that this is a good opportunity to organize and have everything ready for when these activities can be resumed. Therefore, we want to help you …
According to an analysis carried out by Neuromedia, each person receives an advertising impact every 10 seconds, which makes a total of 6,000 daily impacts. However, of this number we only remember a small percentage, which some studies place between 3% and 12%. And if we add informative inputs to this, the data is even more …
As you probably already know, LED displays are electronic devices that base their operation on light-emitting diodes (in English, light-emitting diode). Its use offers maximum luminosity even in sunlight, low electricity consumption and a useful life that can reach 120,000 hours, among other advantages of LED screens. Now, do you know the different LED backlight technologies? …
It is not the first time that we refer in this blog to the advantages of LED screens for advertising use, which include a brightness, brightness, resolution, colour quality and contrast superior to home televisions. However, and although you probably already know its many benefits over conventional televisions, the initial economic investment may raise some doubts. To …
Did you know that billboards have been with us for more than two centuries? And if we talk about the history of advertising as a whole, the data highly increases. This gives clues about the importance of establishing good communication between any business and its customers. However, over the years, our capacity for surprise has diminished, making …
Watching open air cinema is not only a cultural activity that allows you to enjoy the warmer months of the year (June, July, August and September): it also fosters social cohesion between people who live in the same town or neighbourhood and, in the case of companies and institutions, it is a powerful ally for …
Recently, a well-known South Korean multinational announced that it would start producing quantum dot screens, known as QLED or QD-OLED. Although this innovation is very similar to OLED (organic light emitting diode) technology, the truth is that it manages to expand the colour palette and substantially improve other aspects. If you are wondering what quantum dot …
Optimizing advertising investment is a fundamental aspect for many SMEs, and even more so in times as uncertain as the present. Any business wants to reach the largest number of potential customers to increase its sales options, and advertising is one of the most helpful ways to achieve this. But what are the keys to …
Nowadays, no one disputes the effectiveness of advertiwsing displays, since they are a powerful ally to enhance brand image, advertise products and offers and provide valuable information to potential customers. In any case, the initial investment makes many companies have doubts when it comes to getting one. In these cases, or when the characteristics of the …
Nowadays, taking part in trade shows is one of the best strategies for a company to gain visibility, both in its field of activity and among its potential customers. Moreover, it is also an excellent opportunity for networking, as it puts the company’s employees in contact with other strategic players. However, taking part in these …
The speed at which new technologies evolve means that more and more variables must be taken into account when choosing an advertising screen. Therefore, to select the monitor that best suits the needs of each business, it is convenient to analyse all the existing models on the market, evaluating variables such as image quality, size, energy …
Surely, those who are part of the so-called Z generation have never used a screen other than liquid crystal or LCD (liquid crystal display). Even so, many people do not know how this relatively recent technology arises, and that it has become an irreplaceable element in our day to day. For this reason, and to …
Like many technology companies, Visual Led has also been a start-up. For this reason, we know first hand to what extent it is important to make an investment profitable, especially in the first years of the company. And although on other occasions we have already given some clues on how to choose the best LED …
It has not gone unnoticed that tourism represents an important source of income in many Western European countries. An activity that, however, has been seriously compromised as a result of the situation caused by the outbreak of the new coronavirus. Although we have recently talked about how LED displays can help companies with the COVID-19, …
The usefulness of advertising LED panels is beyond doubt. There is a reason why the most famous illuminated signs have accompanied us for so many decades, to the point of being one of the main attractions of cities such as New York, Las Vegas, London or Shanghai. Its colour palette, its luminosity and the strength …
Having a screen for advertising use, or even several, is an increasingly common strategy to give visibility to a company’s products and services. In this sense, liquid crystal monitors or LCD (acronym in English liquid crystal display) are one of the most used. Now, do you know how an LCD screen works and what advantages …
The advertising business is evolving at an amazing speed. Consumers are rapidly changing their purchasing habits and marketing experts are constantly redesigning advertising campaigns to capture their attention. In this sense, LED advertising displays have become one of the most effective tools to attract buyers and enhance brand image (branding). At the same time, advertisers and IT specialists …
One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what …
When purchasing a digital screen, some potential buyers question whether to purchase an LED display or a touch screen for their business. In any case, the touch screen is not the most suitable product for professional use, for various reasons. Here is a summary of the disadvantages of touch screens compared to LED screens. The …
It is not by chance that giant LED displays have become a benchmark for the cities in which they are located. As an example, you only have to remember some of the most visited corners of the planet, such as Piccadilly Circus in London or Times Square in New York, to witness the pull that …
Although the concept of smartcity is far from new -it may seem incredible,but the truth is that it was born in the 1980s-, the idea of it is sometimes diffused or wrong, due in part to the influence of literature and cinema (Modern Times and Minority Report are just two examples of films that reflect …
Did you know that, according to a recent study by Global, 85% of brands and agencies plan to increase their advertising investment? This figure illustrates the importance of this aspect in any marketing strategy. And although the Internet is usually the star medium, indoor and outdoor advertising is also gaining ground in shopping malls and …
The fast evolution of LED technology and the adoption of continuous improvements open up a range of promotion possibilities for companies. Although traditional advertising signs are still relevant, digital signage is making great strides. In addition to being dynamic and much more striking, it modernizes the message and manages to capture the attention of passers-by. …
Advantages of using LED displays for advertising purposes Read More »
As we have already mentioned on some occasions, the advantages of LED billboards, as well as other similar advertising supports, are almost impossible to sum up: savings, durability, more options when personalizing the message… However: in order for this resource to be effective, you should not miss these recommendations to designing an LED sign.Although digital …
Recommendations to design an LED advertising sign Read More »
New technologies force us to be familiar with numerous technical concepts. This must also be taken into account when purchasing an LED display. A type of product around which certain terms that are not always easy to understand revolve: 4K, 8K, HD, Dolby Vision, pixel pitch… We know how complex this can be. That’s why, just as we’ve dealt with how to choose the right pixel …
Definition of nits and the reason why they are so important for LED displays Read More »
Imagine yourself rushing to work early in the day, either by car or on foot. Now, try to answer this question: what are the chances of a store window attracting your attention? What’s more, if you have a business, you know that attracting the interest of passers-by is no easy task. Fortunately, LED technology can …
Choosing an LED advertising display is no small matter. In addition to the initial investment, what is at stake is not only the success or failure of the company’s advertising campaigns, but also its corporate image. Hence the importance of knowing how to choose the best LED display. At Visual Led, we have been advising …
You may still remember the first TV that came into your home, probably fitted with a cathode ray tube. At the time, the idea of flat screens was almost a science fiction thing, and probably none of the people in the house thought that the appliance had an expiry date. Today, however, we know from …
Digital advertising with dynamic images – present on LED screens, mupis, billboards, LED banners and other digital signage supports – offers numerous advantages over traditional outdoor advertising. However, we should not forget that generating video content is not always an easy task. That’s why, in order to help you get the most out of multimedia …
