Advantages of using LED displays for advertising purposes

The fast evolution of LED technology and the adoption of continuous improvements open up a range of promotion possibilities for companies. Although traditional advertising signs are still relevant, digital signage is making great strides. In addition to being dynamic and much more striking, it modernizes the message and manages to capture the attention of passers-by. In fact, experts expect the digital out-of-home (DOOH) market to grow by more than 10% annually until 2021. This is partly due to the diversity and quality of the existing media, but also to the many advantages of LED displays for advertising use.
Do you know how this outdoor advertising support can help you? If so, we will tell you why LED displays, whether indoor or outdoor, can be your best ally.

Reminder: what is an LED display?

Before analyzing the advantages of LED displays for advertising use, it may be worth refreshing some concepts about this technology. To begin with, it is worth remembering that an LED display is a monitor that uses light-emitting diodes (LEDs), achieving a high level of light intensity. Where conventional LCD displays use light tubes, the LED display uses small-sized diodes.
The lights stand out for the great energy savings they provide in comparison to conventional television monitors, the resistance to constant switching on and off and their longer life. Until a few years ago, the counterpart was the high cost of the first models that were marketed, although the price of LED screens has been falling considerably since the 2010 decade. This has undoubtedly been one of the great milestones in the history of luminous advertising.
Diodes work by direct current electricity, so they include internal circuits to operate from the standard alternating current voltage. Although LEDs are sensitive to high temperatures, LED displays are very heat resistant, as they incorporate heat diffusers.

Structure of LED displays

In terms of color, LED displays have more than three primary colors, called MultiPrimary, such as the combination of red, green, blue, and yellow (RGBY); red, green, blue, and white (RGBW) or red, green, blue, yellow, and cyan (RGBYC). These pixel components, known as sub-pixels, play a key role. Thanks to the array of illumination intensities, the screen reproduces the various color variations necessary for the output of the image.
On the other hand, LED displays can have two types of support, classified according to the method of implantation of the LED.

  • Liquid crystal displays, called Edge, which has its diodes located around the screen. This contributes to improving the quality of the background light and, therefore, the quality of the image.
  • Full LED displays, which has its diodes located on the entire surface of the screen. In this case, the diodes are not necessarily white. They can also be red, green or even blue. This method allows for optimal color broadcasting.

That said, let’s list the advantages of LED displays for advertising use.

LED displays: lower consumption, higher performance and impact

By replacing the light tubes of conventional LCD displays with diodes, LED display manufacturers have reduced the thickness of the displays and improved their performance. Two circumstances that make LED campaigns perfect for advertising. On the other hand, indoor LED displays fit easily on a sideboard or anywhere inside a store. For outdoor advertising, giant LED screens allow for eye-catching installations, without compromising image quality and with moderate and efficient power consumption.
However, for best impact, it is necessary to ensure that LED displays are adapted to the environment in which they will be used. Thus, outdoor screens will need to be resistant to rain and atmospheric and environmental agents – thermal variations, presence of dust, pollution, etc. – and, depending on their location, to have some kind of vandalism protection.
Another advantage of using LED displays for advertising purposes is their long lifespan, as they can remain switched on for long periods. Generally, the operation time extends from the opening to the closing times of a store, although they can emit uninterruptedly 24 hours a day (depending on the regulations of each municipality, some may even exceed these opening hours). This is one of the great benefits of LEDs: extraordinary durability and no loss of image quality.
In addition to being resistant to temperature changes, as we have seen, LED screens produce more light whilst less electricity is used. This makes it a more economical and ecological solution compared to other types of displays. On average, it is estimated that these advertising screens can be used for approximately 100,000 hours.
Also, the use of diodes instead of light tubes offers greater freedom in choosing the size of the displays. Thanks to the full LED and later OLED technology, displays can increase in size, without losing quality or definition. Of course, we should remind you that the presence of moving images attracts more attention from passers-by than traditional signage, and is also less practical in terms of production, placement and replacement of the signs (which only allows one message to be displayed).
We should also add the possibility of issuing third-party advertising. This will provide revenues that will help gain back the initial cost of the display and the return on investment (ROI).
Finally, in the case of the Visual Led’s screens, it is worth noting that we offer self-assembling screens, which means significant savings in terms of transport and assembly. Any person, with the help of someone else, can assemble the screen easily and quickly, without the need for previous technical knowledge. On the other hand, LED screen rental provides an economical and effective solution for those who only need to use LED screens occasionally (for example, to organize a concert or other outdoor event).

Pantallas LED para centros médicos

No nos alejamos aún del ámbito de la salud, ya que este sector es también idóneo para sacar el máximo partido a las pantallas LED.
En el caso de las clínicas, estas soluciones pueden mejorar la experiencia de los usuarios en las salas de espera. Además de contribuir a un mayor bienestar y comodidad de los pacientes y sus acompañantes, una pantalla permitirá dar a conocer los servicios o difundir información divulgativa o de interés (por ejemplo, consejos para prevenir determinadas enfermedades, hábitos saludables, etc.). Descubre aquí algunos usos de pantallas LED para hospitales.
En cuanto a las clínicas veterinarias, la instalación de una pantalla LED en la sala de espera permitirá informar a los clientes sobre buenas prácticas con respecto a sus animales de compañía. Además, se pueden incluir vídeos con consejos sobre cómo actuar en el caso de que sus mascotas tengan algún problema, o acerca de productos (alimentos, juguetes, etc.) a la venta en el centro veterinario. Los estudios de mercado en varios países han demostrado el impacto de este tipo de instalación y su rentabilidad.

Pantallas LED para peluquerías y centros de belleza

Olvídate de los pósteres y carteles de toda la vida. Gracias a las pantallas LED de interiores, podrás mostrar fácilmente los tratamientos de estética y belleza ofertados, así como las promociones en vigor. Asimismo, ayudará a transmitir una imagen de modernidad, un aspecto irrenunciable en el caso de los negocios centrados en la estética y la imagen. ¿Quieres saber más? En ese caso, echa un vistazo a los usos de las pantallas LED para peluquerías y salones de belleza.
Por otro lado, las pantallas LED de interior también son un excelente aliado para parkings, autoescuelas, restaurantes, discotecas… No importa qué tipo de establecimiento se trate: en Visual Led, ofrecemos siempre los productos más avanzados. Además, proporcionamos un sistema de administración de contenido de vídeo, que cualquier persona sin conocimientos previos podrá manejar de forma fácil y rápida.
También ofrecemos cursos sobre el manejo de este software, para que cualquier persona pueda generar sus propios contenidos con resultados profesionales, de forma fácil y rápida.
En Visual Led, somos expertos en pantallas LED de interior y exterior desde 2003 y contamos con presencia en más de 30 países. Si quieres saber más acerca de las ventajas de las pantallas LED, llámanos al (+34) 977 271 074; escríbenos a o completa nuestro formulario de contacto. Te asesoraremos y orientaremos sin ningún compromiso por tu parte para ayudarte a potenciar tus ventas.