Did you know that billboards have been with us for more than two centuries? And if we talk about the history of advertising as a whole, the data highly increases. This gives clues about the importance of establishing good communication between any business and its customers. However, over the years, our capacity for surprise has diminished, making it increasingly difficult to attract the attention of passersby. The solution? Take hold of creativity. And to help you, today we bring you various original uses for LED screens, in order to get the most out of them.
At the time of writing, it is estimated that the number of Internet users who use social networks is close to 4,000 million people, just over half the population of the entire planet. Why not take advantage of it? To do this, simply use your outdoor LED screen to encourage users to visit your profiles on social media (Facebook, Twitter, Instagram, etc.) and carry out any action in real time, through their mobile phones or tablets. For example, become a follower, publish a photograph of your business or one of its products, comment on a publication, forward (retweet) existing content … For this initiative to have the greatest possible impact, do not forget to indicate the hashtag that they should add in their posts.
And to make the proposal even more tempting, you can offer an incentive that makes participation more attractive: for example, a raffle, a gift or a discount on the next purchase … You know your target audience better than anyone, so it can’t be difficult for you to think of incentives that encourage them.
Many businesses, even SMEs, are beginning to explore the possibilities offered by augmented reality (AR), a technology that allows superimposing images and virtual elements on our vision of the environment. Although it is not something new (it was born in 1992), in recent years it has acquired an unstoppable boom. Above all, it became popular starting in 2016, coinciding with the launch of the Pokémon Go game, which reached a dizzying 45 million daily users worldwide. Two years later, the first museum-bar dedicated to this topic was opened in the United States.
From your LED advertising screen, as we have seen in the previous point, you can tell pedestrians how to enjoy this advertising claim, either by inviting them to look in your shop windows or to enter your establishment – where you will have a surprise prepared for them on your indoor advertising screen —, visiting a corporate website where they will find an interactive AR element, etc. Of course, don’t forget to remind users that they can share their discovery on social media. You’ll be just a few clicks away from it going viral!
On the streets of New York, traditional advertisement men can still be seen. This is: staff who walk around for hours with a sign above them, usually advertising a store, a certain service, a show, etc. If the city of neons – take Broadway and Times Square as an example – still chooses this lifelong resource, it is clear that it works. What are you waiting for to incorporate it into your business in a modernised fashion?
Use your outdoor LED screen or an LED signboard to do so. On the screen, an animated character can appear- which could well be your business mascot – urging pedestrians to visit your establishment or to make a certain purchase. An example – yes, this one was very sophisticated – the bear that appears in the episode The Waldo Moment of the television series Black Mirror, an animated character that interacts with people who walk down the street from a giant advertising screen. To make sure your message gets through correctly, always include subtitles. This would be another of the original uses for LED screens that will give relevance to your brand.
Do you have a commercial event in sight (the opening of a new store, the launch of a new product, etc.) …? In that case, what are you waiting for to organise a face-to-face event? In the middle of the Internet era, we assure you that this type of event continues to have a great pull, since attendees echo it on their social networks. And if an influencer is among them, the impact will be even greater.
For that, you need people to immortalise the date. Make it easy for them by creating an eye-catching background for a photo-call with a screen. This way it will be much cheaper, and everything will be faster, than if you use traditional posters. If you opt for an LED screen, the brightness and resolution will be much better than on conventional televisions, even in sunlight, when the degree of illumination is maximum. In this way, you will ensure that the images and messages issued will be perfectly visualized in the photos. In addition, thanks to the protection that our outdoor screens incorporate, these withstand both extreme temperatures and rain without problems (although we hope they do not make an appearance on your big day). All this without forgetting that they are very light as well as resistant, so you can easily move them with the help of another person.
Cinemas are undoubtedly among the businesses hardest hit by the COVID-19 outbreak. What remains intact is the public’s desire to enjoy the seventh art. Would you like to give them this opportunity? In that case, you can schedule an outdoor movie session. Check in this last link what steps you must follow so that the evening is a success and that everything takes place in accordance with the municipal regulations of your town or city.
These are just a few original uses for LED displays, but there are many more. Do you have any in mind and want to make sure that this technology can meet your needs? If so, call us without obligation at (+44) 203 769 5276, send us an email to firstname.lastname@example.org or fill out our contact form. Our professionals will provide you with all the information and advice you need to grow your business and make your investment more profitable in advertising. We will be delighted to assist you and guide you about the most effective solutions, depending on your budget.