How to sell more with LED screens

The usefulness of advertising LED panels is beyond doubt. There is a reason why the most famous illuminated signs have accompanied us for so many decades, to the point of being one of the main attractions of cities such as New York, Las Vegas, London or Shanghai. Its colour palette, its luminosity and the strength…

pantalla lcd, cómo funciona

How an LCD screen works

Having a screen for advertising use, or even several, is an increasingly common strategy to give visibility to a company’s products and services. In this sense, liquid crystal monitors or LCD (acronym in English liquid crystal display) are one of the most used. Now, do you know how an LCD screen works and what advantages…

led screens for advertising

Why Choose LED Advertising Displays

The advertising business is evolving at an amazing speed. Consumers are rapidly changing their purchasing habits and marketing experts are constantly redesigning advertising campaigns to capture their attention. In this sense, LED advertising displays have become one of the most effective tools to attract buyers and enhance brand image (branding).      At the same time, advertisers and…

digital signage, screen

What is digital signage?

One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what…

disadvantages of touch screens compared to led screens

Disadvantages of touch screens over LED screens

When purchasing a digital screen, some potential buyers question whether to purchase an LED display or a touch screen for their business. In any case, the touch screen is not the most suitable product for professional use, for various reasons. Here is a summary of the disadvantages of touch screens compared to LED screens.   The…

pantalla informativa LED coronavirus

How LED displays can help to face COVID-19

The outbreak of a new coronavirus and the subsequent consequences of this outbreak, with the closure of the vast majority of shops and shopping centres for more than two months and their subsequent reopening with restrictions, represents the greatest challenge to the economy in decades. The health crisis has hit the tourism sector particularly hard,…

All the uses of Giant LED Displays

It is not by chance that giant LED displays have become a benchmark for the cities in which they are located. As an example, you only have to remember some of the most visited corners of the planet, such as Piccadilly Circus in London or Times Square in New York, to witness the pull that…

Most common mistakes made when creating a video ad

According to a recent survey by Kantar, 84% of marketers worldwide plan to increase their advertising budget on video content during 2020. This figure confirms what we all know: this is the golden age of this format, which is still far from reaching its peak. However, this resource can be highly effective… only if you…

LED advantages over LCD displays – Full guide

Did you know that, according to a recent study by Global, 85% of brands and agencies plan to increase their advertising investment? This figure illustrates the importance of this aspect in any marketing strategy. And although the Internet is usually the star medium, indoor and outdoor advertising is also gaining ground in shopping malls and…