Brief history of electricity

Electricity is so present in our daily lives that we tend to think of it as a fundamental need, just like running water. However, the truth is that human beings have only recently taken advantage of it. Studied since the end of the 16th century, electricity – understood as observable electrical phenomena – was a…

What do the colors of electric wires mean?

When we take a look at the cables that make up an electrical installation, one of the things that attracts our attention is its wide variety of colours. Have you ever wondered why? Although at first glance it may seem a purely aesthetic issue, each colour actually tells us something about the cable. If you…

Recommendations to create a good working environment

There are many variables that make business success possible: a portfolio of products and services with added value -and at a competitive price-, a good corporate reputation, the ability to adapt to changing consumer demands, a healthy economy… To this list we should also add both human resources and the relationships established between employees. This…

Tips to create a great logo

The saying goes that a picture is worth a thousand words. Something that should not surprise us, since visual thinking is one of the pillars of communication. The reason is simple: did you know that our brain processes an image 60,000 times faster than a text? Hence, the graphic part of your business branding, which…

How to create an engaging video

Did you know that, according to several studies, 90% of users say that seeing a product or service on video has been decisive in completing their purchase? This data may seem surprising, but, considering that 80% of users can remember a video ad they have seen 30 days ago; it should not come as a…

Tricks to save on electricity in your business

Did you know that more than half of a store’s electricity bill corresponds to lighting? Although this is an essential aspect for any company – and, of course, for its outdoor advertising actions – there are always opportunities to reduce the amount paid for this concept. To help you achieve this, we bring you some…

How to deal with an unhappy customer

“We see our clients as the guests at a party in which we are the hosts. Our job is to make the customer experience a little better every day.” This is how Jeff Bezos, Amazon CEO, sums up the importance of sparing no effort to achieve maximum customer satisfaction. But what happens when, despite everything,…