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Nobody can deny the importance of neuromarketing when it comes to increasing the sales of a certain product or service. Therefore, its location can be fundamental to encourage a customer to buy. Now, where should the products of a store be placed in order to sell more?
As experts in LED advertising displays, at Visual Led we are fully aware of the importance of these small details. In fact, although some customers come to the store with a clear idea of what they want to buy, this is a good opportunity to show them other services that may be useful or interesting. Therefore, and so that you can boost your business without making a large investment, we offer you some tips that will help you make your products much more attractive, without resorting to other methods such as paid advertising. Here are some of the most effective tips.
Take care of your window
Shop windows are the ideal business card in any commercial area. That’s why you should pay the utmost attention to them. To invite passers-by to come in, choose those products that you wish to prioritize and those that are most striking from a visual point of view. In this sense, LED window displays can be a powerful ally, since moving images are much more effective than static ones. It is even a perfect resource for more traditional businesses. A good example of this is Ganiveteria Roca, a century-old knife store located in the old town of Barcelona, which uses this resource to show how to use its products.
Do you want to know more about visual merchandising and make your shop window stand out? In that case, don’t miss these 10 window dressing tips.
Place the products you are most interested in selling at eye level
The more visible it is to the your store’s customers or commercial establishment, the more likely the are to be purchased. This means that the shelves located at eye level and within reach should be reserved for those items that need a higher commercial output. On the other hand, the most sold ones can be placed in higher or lower shelves, since the consumer will make the effort to locate or reach them by themselves.
To boost sales, you can also resort to offers, promotions, posters or a distribution that captures the passer-by’s attention, either in the form of a pyramid, with stands, etc. In the case of products that are not basic necessities -such as sweets, toys, etc.-, place them in areas where the visitor will spend some time. One of the areas that works best is next to the queue towards the tills.
The most sought-after products, at the bottom of the store
If the products that sell most are in a visible place and close to the cash register, the customer will see them quickly, take them, pay for them and leave without having bought anything else. To ensure that the visitor gets as much space as possible in the store, in the case of long corridors, the most successful products will be placed at the back of the establishment. Therefore, during the tour, the customer will receive more impulses to buy. If the store is rather square, it is recommended to place the till at a point somewhat away from the best-selling items, so that the person has to go through several points in the store before paying for his or her purchase.
Distribute the flagship products around the store
We have already seen the importance of placing the most demanded items at the end of the store. However, concentrating them all in one place is not a good idea: the regular buyer will end up memorizing where they are, so he will go directly to the place in question without paying attention to anything else. This is why it is necessary to place the star products away from the checkout line, but also in a scattered manner.
Offers complementary products and services
Anticipating the needs and preferences of buyers is one of the keys to a successful business. To do so, you must analyse which complements or accessories may interest someone who has made a certain purchase and place them very close to the product in question. For example, if someone buys a certain garment, it is not a bad idea to put other items that combine well with a certain product, such as belts, bags or shoes of the same colour and style, jewellery, etc. Or, if you are looking for a keyboard for your computer, PC vacuum cleaners, mice, mouse pads, etc. This strategy not only encourages impulse buying, but also anticipates future needs.
On the other hand, digital LED poster displays and indoor LED displays can encourage this association of ideas. In the case of fashion, for example, you can display how a certain dress would look combined with a hat, sandals, etc., on a video broadcast.
Keep other aspects in mind
In addition to knowing where to place the products to sell more, the musical thread and the amount of light are also two variables that must be considered when inciting the purchase. In general, sticking or fast music is conducive to a lightning purchase. On the other hand, a slower music makes the customer spend more time looking for possible items of interest. Also, the music has to be in line with the type of business. For example, in a young low-cost fashion store, classical music will hardly fit in.
The same goes for lighting. White lighting helps stay within a store for the necessary amount of time. For this reason, it is widely used in fast food restaurants, where it is important for diner takes his or her meal as quickly as possible and leave the table free for other people as soon as possible. On the other hand, a dimmer light will encourage the buyer to spend more time in the store and to look unhurriedly at other products that might convince them.
Do you need more information on how to place products in a store to sell more, and how to help them out with LED displays? If so, remember that you can call us at (+44) 203 769 5276, send us an email at customer@visualled.com or complete our contact form. We will advise you in an honest and professional way, so you can get the most out of your business.
