{"id":40266,"date":"2020-05-18T08:58:39","date_gmt":"2020-05-18T08:58:39","guid":{"rendered":"https:\/\/visualled.com\/que-es-el-digital-signage\/"},"modified":"2025-08-27T13:55:05","modified_gmt":"2025-08-27T11:55:05","slug":"what-is-digital-signage","status":"publish","type":"post","link":"https:\/\/visualled.com\/en\/blog\/what-is-digital-signage\/","title":{"rendered":"What is digital signage?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW38199412 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW38199412 BCX0\">One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what exactly is digital signage, and what is the relationship between this concept and&nbsp;<\/span><\/span><a class=\"Hyperlink SCXW38199412 BCX0\" href=\"https:\/\/visualled.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun MacChromeBold Underlined SCXW38199412 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW38199412 BCX0\" data-ccp-charstyle=\"Hyperlink\">LED screens<\/span><\/span><\/a><span class=\"TextRun SCXW38199412 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW38199412 BCX0\">? We&#8217;ll tell you below.&nbsp;&nbsp;<\/span><\/span><span class=\"EOP SCXW38199412 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What is digital signage?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">When we speak&nbsp;about&nbsp;digital signage, we are referring to a digital display device that allows&nbsp;you to&nbsp;broadcast messages in stores and shopping malls through&nbsp;<\/span><b><span data-contrast=\"none\">advertising displays<\/span><\/b><span data-contrast=\"auto\">. Thanks to this, programming content can be modified according to the needs of the company and the time of day or month in which we are, with the aim of prioritizing&nbsp;certain sales,&nbsp;products or services over others.&nbsp;&nbsp;&nbsp;&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">This is when another term comes into play:&nbsp;<\/span><b><span data-contrast=\"auto\">smart signage, which is to digital signage what smartphones are to mobile communications<\/span><\/b><span data-contrast=\"auto\">. In addition to the broadcast of content, it includes other variables that allow optimizing the effectiveness of content. Among them, the following stand out.&nbsp;&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Data management&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">The suitability of the contents issued to the context&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Customization&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Adaptation to the geographical area or time of day, month or year&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><span data-contrast=\"auto\">Inventory management and sales made&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">In short, the&nbsp;aim&nbsp;of smart signage is to adapt the content to the characteristics of each business, in order to provide the best possible performance. To help you with this task, check out our&nbsp;<\/span><b><span data-contrast=\"none\">tips to create content for<strong> <\/strong>LED<strong> <\/strong>displays<\/span><\/b><span data-contrast=\"auto\">&nbsp;here.&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Types of screens for digital signage<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">We have&nbsp;<\/span><span data-contrast=\"auto\">spoken about<\/span><span data-contrast=\"auto\">&nbsp;the need to adapt the content on an ad hoc basis in order to&nbsp;<\/span><span data-contrast=\"auto\">improve effectiveness<\/span><span data-contrast=\"auto\">. However, this is not enough: to get the most out of digital signage, you also have to know how to choose the most appropriate screen in each case.&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">Although it may seem obvious, not all screens are the same: every business has its most suitable type of screen (or screens). Among the most common are those listed below.<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outdoor advertising displays<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Both in our blog and in the rest of our website, you will find a lot of references to\u00a0<\/span><a href=\"https:\/\/visualled.com\/en\/outdoor-led-display-screen\/\"><b><span data-contrast=\"none\">outdoor advertising displays<\/span><\/b><\/a><span data-contrast=\"auto\">. They attract\u00a0the attention of passers-by, encouraging them to visit a certain commercial space or store. Something that is especially important in big cities, where advertising claims\u00a0are virtually everywhere. In order for them to\u00a0fulfil their purpose\u00a0correctly, it is essential that they allow the contents to be displayed correctly even in full sunlight. This is achieved with quality LED displays, which offer vandal protection and are resistant to rain and local weather conditions,\u00a0as well as\u00a0sudden changes in temperature.\u00a0\u00a0\u00a0<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">\u00a0<\/span><br><span data-contrast=\"auto\">In some cases, such as\u00a0in\u00a0<\/span><a href=\"https:\/\/visualled.com\/en\/blog\/everything-you-need-to-know-about-smart-cities\/\" data-type=\"link\" data-id=\"https:\/\/visualled.com\/en\/blog\/everything-you-need-to-know-about-smart-cities\/\"><b><span data-contrast=\"none\">smart cities<\/span><\/b><\/a><span data-contrast=\"auto\">, the screens can have an informative function, by displaying details such as temperature, weather forecast, current news, cultural agenda, traffic situation, etc. Likewise, when it comes to\u00a0<\/span><a href=\"https:\/\/visualled.com\/en\/large-screen-displays\/\" data-type=\"link\" data-id=\"https:\/\/visualled.com\/en\/large-screen-displays\/\"><b><span data-contrast=\"none\">giant LED billboards<\/span><\/b><\/a><span data-contrast=\"auto\">, these can be used to carry out outdoor cinema\u00a0sessions, video scoreboards in stadiums and at sports events, etc.\u00a0<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Indoor advertising displays<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/visualled.com\/en\/led-screen-indoor\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"TextRun MacChromeBold Underlined SCXW204908925 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW204908925 BCX0\" data-ccp-charstyle=\"Hyperlink\">Indoor advertising displays<\/span><\/span><\/a><span class=\"TextRun SCXW204908925 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"TextRun MacChromeBold Underlined SCXW204908925 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"none\">&nbsp;are a good ally to&nbsp;advertise the offers and promotions offered in&nbsp;any commercial establishment. These monitors can be placed both in the shop window and inside the store, which helps the visitor&nbsp;make a purchase decision more quickly. In the case of hospitals and medical centres, they can be placed in waiting rooms, with the aim of providing practical information or entertainment to patients and their companions.&nbsp;&nbsp;<\/span>&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">PoE screens<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">PoE<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">&nbsp;(Power over Ethernet) displays are small screens (around 10 inches)<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">,<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">&nbsp;usually touch-sensitive and powered directly by RJ45 network sockets. However, when buying a screen for advertising, it should be noted that&nbsp;<\/span><\/span><span class=\"TextRun MacChromeBold SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">touch screens have a higher maintenance cost than LED screens<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">, as they tend to suffer more failures due to constant manipulation.&nbsp;<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">Moreover, we should not forget<\/span><\/span><span class=\"TextRun SCXW116244834 BCX0\" lang=\"EN-GB\" xml:lang=\"EN-GB\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW116244834 BCX0\">&nbsp;that they require constant cleaning for reasons of hygiene, something that many businesses are extreme following the outbreak of the new coronavirus COVID-19.<\/span><\/span><span class=\"EOP SCXW116244834 BCX0\" data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Signage Technologies<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">After seeing the different types of screens for digital signage, it is time to talk about the functionalities or technical capabilities that each of them will have. Here we summarize the most common digital signage technologies.&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">LCD or liquid crystal display screens<\/span><\/b><span data-contrast=\"auto\">. This digital display technology is the one found in all the screens available in the market.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">LED screens<\/span><\/b><span data-contrast=\"auto\">. Although&nbsp;<\/span><span data-contrast=\"auto\">we have in-depth information on led displays on our site<\/span><span data-contrast=\"auto\">, it is worth remembering that this is the acronym of the English expression for light-emitting diode. Inside it, there are semiconductors that, when crossed by a direct&nbsp;<\/span><span data-contrast=\"auto\">voltage<\/span><span data-contrast=\"auto\">,<\/span><span data-contrast=\"auto\">&nbsp;make the diodes emit light, in what is known as electroluminescence. Applied to an LCD&nbsp;<\/span><span data-contrast=\"auto\">display<\/span><span data-contrast=\"auto\">, this lighting system&nbsp;<\/span><b><span data-contrast=\"auto\">allows a superior image quality<\/span><\/b><span data-contrast=\"auto\">. This is why it is widely used in the advertising field, also bearing in mind that its cost is significantly lower than that of traditional neon lights.&nbsp;&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Touch screens<\/span><\/b><span data-contrast=\"auto\">. Mentioned in the previous point, they favour the interaction with the user inside the store, although they have as great disadvantage their&nbsp;<\/span><b><span data-contrast=\"auto\">expensive maintenance<\/span><\/b><span data-contrast=\"auto\">&nbsp;and the hygiene measures that they need. In addition, since almost everyone has this type of device, whether a mobile phone or a tablet, the impact will always be less than with other digital signage screens.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Mirror disp<\/span><\/b><b><span data-contrast=\"auto\">l<\/span><\/b><b><span data-contrast=\"auto\">ay or mirror screens<\/span><\/b><span data-contrast=\"auto\">. This is a unique optical glass (lens) display technology that helps improve image quality.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Digital Signage Content Management<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-contrast=\"auto\">Managing a fleet of digital signage displays also includes content management. In relation to this aspect,&nbsp;<\/span><span data-contrast=\"auto\">we would like to highlight the following:<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Image players, whether integrated or not<\/span><\/b><span data-contrast=\"auto\">. Just like a computer, advertising displays<\/span><span data-contrast=\"auto\">&nbsp;need<\/span><span data-contrast=\"auto\">&nbsp;a player, consisting of software that will manage the broadcast of text and images, whether&nbsp;<\/span><span data-contrast=\"auto\">they are&nbsp;<\/span><span data-contrast=\"auto\">photos or videos. This can be integrated directly into the screen, to manage this information locally, or you can have an additional external player. In the case of Visual Led displays, the player is already integrated.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Remote content updating<\/span><\/b><span data-contrast=\"auto\">. This is one of the features of the digital signage software, which allows centralized management, through a connection of the type RJ45 and&nbsp;<\/span><span data-contrast=\"auto\">WiFi<\/span><span data-contrast=\"auto\">, the entire network of digital signage displays and what they broadcast. In this way, it is not necessary to update, one by one, each screen of the device, which saves time and resources.&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Content server<\/span><\/b><span data-contrast=\"auto\">. This is the place where all the files&nbsp;<\/span><span data-contrast=\"auto\">that will be broadcast<\/span><span data-contrast=\"auto\">&nbsp;are stored: images, videos, text, information and dynamic data, sounds&#8230;&nbsp;<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><b><span data-contrast=\"auto\">Dynamic display solutions<\/span><\/b><span data-contrast=\"auto\">. This is the software that allows you to manage your content in real time, so that you don&#8217;t have a single video being broadcast in a loop.<\/span><span data-ccp-props=\"{&quot;134233279&quot;:true,&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">In the case of Visual Led, our LED&nbsp;<\/span><span data-contrast=\"auto\">displays, they<\/span><span data-contrast=\"auto\">&nbsp;<\/span><span data-contrast=\"auto\">allow any person to create content<\/span><span data-contrast=\"auto\">, without the need of previous technical knowledge. We have online courses in which we teach<\/span><span data-contrast=\"auto\">&nbsp;you<\/span><span data-contrast=\"auto\">&nbsp;how to get the most out of your LED display content software. We also have<\/span><span data-contrast=\"auto\">&nbsp;a team of advertising creative workers<\/span><span data-contrast=\"auto\">, who can be responsible for generating custom content and high impact.&nbsp;&nbsp;<\/span><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-ccp-props=\"{&quot;335551550&quot;:6,&quot;335551620&quot;:6}\">&nbsp;<\/span><br><span data-contrast=\"auto\">Do you need more information about digital signage and LED advertising displays? If so, don&#8217;t fo<\/span><span data-contrast=\"auto\">rget that you can call us at (+4<\/span><span data-contrast=\"auto\">4)&nbsp;<\/span><span data-contrast=\"auto\">203 769 5276<\/span><span data-contrast=\"auto\">, send us an e-mail to&nbsp;<\/span><a href=\"mailto:comercial@visualled.com\"><b><span data-contrast=\"none\">comercial@visualled.com<\/span><\/b><\/a><span data-contrast=\"auto\">&nbsp;<\/span><span data-contrast=\"auto\">or fill out our&nbsp;<\/span><a href=\"https:\/\/visualled.com\/en\/contact\/\"><span data-contrast=\"none\">contact form<\/span><\/a><span data-contrast=\"auto\">. In Visual Led, we will guide and advise you, without any commitment to purchase, to help you boost sales of your business.&nbsp;<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":41583,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"normal-width-container","site-content-style":"unboxed","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-40266","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"featured_image_urls_v2":{"full":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",650,368,false],"thumbnail":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1-150x150.jpg",150,150,true],"medium":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1-300x170.jpg",300,170,true],"medium_large":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",650,368,false],"large":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",650,368,false],"1536x1536":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",650,368,false],"2048x2048":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",650,368,false],"menu-24x24":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",24,14,false],"menu-34x34":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",34,19,false],"menu-48x48":["https:\/\/visualled.com\/wp-content\/uploads\/2020\/05\/lee-jackie-JepnSiMssrg-unsplash-scaled-650x368-1.jpg",48,27,false]},"post_excerpt_stackable_v2":"<p>One of the first things to keep in mind about digital signage is that it is one of the most important trends in the field of retail. Interactive screens are not only becoming increasingly important in any retail establishment: they are also helping to strengthen the link between the brand and its customers. But what exactly is digital signage, and what is the relationship between this concept and&nbsp;LED screens? We&#8217;ll tell you below.&nbsp;&nbsp;&nbsp; What is digital signage? When we speak&nbsp;about&nbsp;digital signage, we are referring to a digital display device that allows&nbsp;you to&nbsp;broadcast messages in stores and shopping malls through&nbsp;advertising displays.&hellip;<\/p>\n","category_list_v2":"<a href=\"https:\/\/visualled.com\/en\/category\/blog\/\" rel=\"category tag\">Blog<\/a>","author_info_v2":{"name":"Samuel Fernandez","url":"https:\/\/visualled.com\/en\/author\/samuel\/"},"comments_num_v2":"0 comments","_links":{"self":[{"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/posts\/40266","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/comments?post=40266"}],"version-history":[{"count":0,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/posts\/40266\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/media\/41583"}],"wp:attachment":[{"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/media?parent=40266"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/categories?post=40266"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/visualled.com\/en\/wp-json\/wp\/v2\/tags?post=40266"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}