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DIGITAL BILLBOARD 2000 x 2000 mm
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Media Player
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Content management software

DIGITAL BILLBOARD 3000 x 2000 mm
-
Media Player
-
Content management software

DIGITAL BILLBOARD 4000 x 2000 mm
-
Media Player
-
Content management software

DIGITAL BILLBOARD 5000 x 2000 mm
-
Media Player
-
Content management software
What is a digital billboard?
Traditional billboards have lost appeal in recent years due to the rise of new technologies (ICT). This explains the success of digital billboards, a highly effective platform when used in the busiest areas of cities. Their success lies in the ability to display dynamic content instantly, both videos and images.
In addition to displaying ads through digital images or videos, digital billboards can be combined with other resources, such as 3D elements, for example.
Although the use of large billboards along highways has been restricted in Europe for safety reasons and to avoid distractions, they remain highly visible in urban centers, where the market continues to expand.
Their communicative potential has made them increasingly present on the busiest streets of major cities. This is hardly surprising, considering the significant benefits they offer to companies that use them for advertising.
What are the features of digital billboards?
A digital billboard for advertising must have professional features so that it can operate continuously, 24 hours a day.
At Visual Led, we choose the best electronic components to create a LED billboard for high-definition video and image display. Their placement on rooftops and facades requires that their construction withstand all kinds of weather conditions while continuously running ads.
LED DIGITAL BILLBOARDS TECHNICAL SPECIFICATIONS | |
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LED type | SMD |
Pixel (Pitch) | P2, P3, P5, P6 |
Maximum Brightness | 6.500 – 12.000 nits |
Average LED Lifespan | 120.000 h |
Contrast | 10.000:1 |
Refresh rate | 3.850 hz |
LARGE FORMAT LED DIGITAL BILLBOARDS
Their strategic location on the tops of buildings requires large sizes so they can be seen from all angles.
At Visual Led, we design digital billboards with the required size and space, also providing detailed installation and structural manuals for rooftop installation.
HIGH-RELIABILITY DIGITAL BILLBOARDS
Generally, installing billboards on buildings involves some difficulty for people to access them for any task.
For this reason, it’s very important that the installed screens require virtually zero maintenance. That’s why at Visual Led, we’ve designed rooftop or building digital billboards with advanced, highly efficient electronics and professional features.
HIGH-BRIGHTNESS DIGITAL BILLBOARDS
To ensure the screen is visible in broad daylight, high-brightness LEDs are necessary. These are somewhat more expensive than conventional SMD LEDs, but indispensable if you want your rooftop digital billboard to have enough brightness for ads to be seen, even during daytime hours.
Boost your business with LED Billboards
In the digital age, where videos and multimedia interactive content reign, the effectiveness of static billboards is diminishing. The high cost of this type of advertising, together with the large amount of human and logistical resources required for their installation and removal, explains why digital billboards and illuminated signs are increasingly popular.
This is a form of outdoor advertising—one of the most versatile media with a wide range of formats. Today, it’s one of the highest-investment segments and one of the fastest-growing. In fact, in 2018, the major outdoor advertising companies had their best year since 2014, according to industry data.
The key to these organizations’ growth is the digital transformation of outdoor advertising, which compensates for even the loss in analog formats. Thus, opting for outdoor digital billboards means achieving impactful and profitable advertising—ideal for making your business stand out from competitors. Due to their large size, digital billboards are one of the most in-demand solutions for their effectiveness. Hence, they are one of the star products in Visual Led’s catalog.
Why slould you use a digital billboard?
Digital billboards are among the most effective and popular advertising media that a company can use to promote products or services. At VisualLed, we know that if placed in strategic, high-traffic locations—such as highways, intersections, parking lots, and shopping centers—they offer numerous advantages to businesses that use them.
First, digital billboards are highly visible and have a significant impact on the audience in an advertising campaign. Due to their large size, they are impossible to ignore and attract the attention of both drivers and pedestrians.
Additionally, digital billboards can be placed in specific locations to reach a particular audience, which means people and companies can tailor their advertising messages to reach their target audience.
Another important advantage of digital billboards is that they offer continuous and repetitive exposure of your brand. Unlike other advertising media that can be ignored or turned off, digital billboards are always present and their images are seen repeatedly by the same audience.
This helps customers increase brand awareness and recall, which in turn can lead to higher sales and brand recognition.

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Digital billboards are also a cost-effective long-term advertising medium. Unlike TV ads, billboards do not have a recurring cost and can remain in place for several months or even years without needing replacement. This makes digital billboards a long-term investment and an effective way to maintain brand visibility over time.
If a company wants to increase brand awareness and effectively reach its target audience, digital billboards are a highly recommended advertising option.
For more information, remember you can contact us and we’ll do our best to recommend the ideal solution for your business, thanks to our extensive experience in the field.
How is a digital billboard installed?
Installing a screen on a rooftop can be a straightforward task. Its modular mounting system greatly facilitates the final installation. Since they are installed on high parts of buildings, cranes or lifting systems will be needed.
1 | First, install the frame and outer structure that will form the full screen. This perimeter frame provides strength and robustness to the digital billboard. |
2 | Place the LED panels as shown in the manuals and documentation provided. Remember it is very important to secure the safety plates supplied to make sure the screen is securely mounted as a single, robust block. |
3 | Finally, install the data and power cables that send the image to the screen. Each LED panel has an input and output channel. Once the whole screen is cabled, you can connect the billboard to the power supply and start displaying content. |
Displaying contents on a digital billboard
Once the digital billboard is installed on a rooftop or building, you need to send the advertising content to start displaying. The easiest way is to send this information remotely to the screen. With our application, you’ll have no trouble starting and sending your ad content from your office to the billboard, regardless of the distance.
Contact us for advice on the best control system for your screen.

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Digital signage for LED billboards
Generating and managing digital content for one or more outdoor LED billboards can be complex. That’s why it’s necessary to use technology that simplifies these tasks.
At Visual Led, we offer our digital signage system for outdoor LED billboards and screens, with which your company can carry out multiple advertising tasks in very little time. Additionally, you will be able to display dynamic auxiliary content that encourages users to look at the billboard constantly, thus capturing their attention.
With Visual Led’s billboards, you have the most advanced technology in your hands so your business stands out. Contact us with no obligation and tell us what you need. Our professional LED screen experts will guide you to give your company the greatest visibility among its potential clients.
WHAT SECTORS USE Visual Led’s billboards?
The most obvious answer is the advertising industry. They are using LED billboards as an alternative to traditional printed billboards that allows for higher ad rotation and less maintenance costs. However, the affordability and ease of use of LED display technology is attracting a broader range of businesses that simply want to have their own digital billboard to attract new customers and publicise their promotions and offers.