Advertising LED screens have a higher brightness than LED TVs and other screens. Brightness is measured by using nits or candelas per m2. The higher the luminosity level, the higher the level of brightness.
Screens with higher brightness are pricier and use more electrical power. Hence, it is important to choose a screen with the right brightness for your needs, so you won’t pay more for something that is not necessary. Non-weatherproof indoor LED screens use LEDs with lower light output, but water-resistant outdoor LED screens need to use brighter LEDs.