Outdoor advertising is one of the marketing strategies that has grown the most in recent years internationally. A sweet moment that contrasts with a progressive loss of interest in traditional marketing. Thus, both factors explain why advertising LED billboards are a product that is increasing in demand.
In the current context, dominated by new technologies, organizations are no strangers to the drawbacks of lifelong advertising: in addition to demanding greater economic investment, it is not easy to measure their impact and require numerous resources for the creation and maintenance of advertising messages, especially when it comes to their design, installation and replacement. Given this circumstance, LED billboards are an option that is ideal.
In addition, some recent studies support the effectiveness of these forms of communication and publicity. Without going any further, a survey concludes that 4 out of 10 consumers say they pay attention to outdoor advertising. A data that probably would have been higher if they had only been specifically asked about moving images, which tend to be much more striking for passers-by.
That’s right: the advantages of advertising LED billboards do not end here. We invite you to learn about them.
Discover the benefits of advertising LED billboards
The fact is that digital signage is on the rise. But what is encouraging companies to embrace this advertising format with open arms? In actual fact, there is no single reason, but a combination of advantages that make LED advertising billboards a safe bet for any business. We summarize them below.
- It allows much more creative messages and formats. It is no secret to anyone that originality is an essential requirement to attract the attention of passers-by. So, you do not need to give it up, it is essential to avoid time or format limitations. This is something that digital advertising billboards can offer you. With them, it is the advertiser who decides how to combine videos, photographs or text messages. The only limit is your imagination. Do you accept the challenge?
- They are perfect to personalize the message. In an increasingly diversified and competitive market, offering advertising that is as close as possible to the needs and preferences of potential buyers is an irreplaceable aspect. This is what 94% of salespeople believe, which states that a personalized website is essential for success, according to a study by Econsultancy. By using outdoor LED screens, unlike static advertising billboards, you can choose when and where to launch a specific information and advertisement, depending on the commercial target to which the brand is directed. For example, in the case of a product intended for children, the moments before going in or out of class may be the best option to impact the little ones and the family members who accompany them to school.
- The number of announcements and messages that can be issued is unlimited. Forget the limitations of traditional signage, which is only suitable to broadcast a single ad during a given period. With LED billboards, it is possible to broadcast countless contents 24 hours a day.
- They offer a long durability. Visual Led’s LED billboards have been designed to withstand adverse weather conditions, which contributes to lengthen its useful life and, therefore, the its return on investment.
- Provide higher quality than conventional television monitors. LED advertising screens provide a higher brightness and resolution than traditional monitors, ensuring that the message will be seen perfectly, even in broad daylight, when the sun hits the screen directly.
- They represent an important saving. Discarding traditional signage substantially reduces the costs associated with conventional advertising. With LED advertising, it ended up having to hire personnel for the installation and removal of paper posters. With it, the contents can be programmed and managed remotely from any device with an Internet connection. Likewise, the energy expenditure of the LED is significantly lower than that of conventional luminous signs, which translates into a substantial reduction in the electricity bill.
- They are ideal for issuing third-party advertising. In this way, the company achieves additional income with which it will be much easier to guarantee the return on investment (ROI).
- It is not necessary to hire design professionals. Thanks to the software that Visual Led incorporates into its giant LED screens, the advertiser himself will be able to create and program contents comfortably, without needing previous design or computer science knowledge. For professional and effective results, we offer you online courses. And if you do not have time to devote to this process, a creative team will create spectacular ads for you that will give your business the visibility it deserves.
- It is a type of advertising that cannot be avoided. Unlike what happens with online advertising, with which it is possible to use ad blockers to not see ads or close the advertising modules with a single click, and with television or radio, where you can change the channel when the commercials are on, billboards always impact whoever sees them, since they cannot be avoided. Due to its location and its dimensions, it is difficult for potential consumers to ignore the message. Even the waiting time at traffic lights can be a powerful ally to attract the eyes of thousands of people every day. After returning from work, which is a moment of the day when many users take advantage of their purchases, a billboard can be a powerful stimulus.
- Can be combined with other types of advertising. The fences are another support within outdoor advertising and is often used on poles and structures on facades. However, you can also find other formats to strengthen their impact among potential consumers, such as LED totems, suitable for installation both inside and outside shopping centers; indoor LED screens, LED banners and luminous signs, increasingly present in a great number of commercial premises.
Contrary to what many people believe, LED billboards are not just for large corporations. Gone are the times when only multinational businesses could afford to occupy a billboard. Today, digital advertising has democratized this type of outdoor media, putting it even within the reach of SMEs.
In addition, this type of advertising makes the consumer emotionally connect with the message. This increases and strengthens the knowledge of the brand (branding), which in the long run translates into greater prestige and greater sales opportunities.
Where to buy LED billboards?
If you are considering purchasing LED billboards, Visual Led has specific products that will perform the functions described above.
The series of Urban LED screens has been specially designed to be placed outdoors. These provide a great luminosity and wider protection visors, something that is especially important in the case of large formats. It is, therefore, an ideal product to cover any advertiser’s needs.
Therefore, it is very important to entrust your LED advertising screen to an expert company that can respond to your needs and requirements. Something that in Visual Led we have been doing since 2005 in about thirty countries around the world.
Need more information about LED billboards? If so, use our LED display price calculator to obtain an estimate without obligation, or contact us and let us know what you need. Our experts in professional LED billboards will offer you all the guidance so that your business can go even further. We are waiting for you!