Are you planning to install LED displays to improve your company’s outdoor advertising, but need to know more details? Are you worried about the lifespan of a billboard created with this technology? To clear up all your doubts, today we want to answer this question: what are the advantages of LED displays?
As it is a relatively recent advertising support and in constant evolution, it is not uncommon to feel disoriented. However, in Visual Led we are here to help you.
Before summarizing the benefits of LED displays, it is worth remembering what they are and what they consist of: the acronym LED stands for light emitting diode. When current flows through the diode, it emits light with a wavelength that depends on the semiconductor material. So, depending on your needs, the type of LED will be different. Diodes can be monochromatic – that is, white, red, green, blue, etc. – or RGB type. These are the acronyms of red, green and blue, the three primary colors in lighting.
Having said that, let’s move on to the advantages of LED displays. Pay attention!
1. It is a reliable technology that is recognized throughout the world
There are those who consider the LED to be one of the great inventions of the 20th century. In fact, it is widely used in panels, television screens, mobile phones, Blu-Ray players and even in the medical field. Without going any further, it should not be forgotten that the creators of blue LED light received the Nobel Prize for Physics in 2014.
2. Emits high quality images
With LED displays, you’ll have the peace of mind that comes from broadcasting business information with unbeatable definition and color range. You can also add lighting effects for even greater impact. And with advice from the LED display experts, you’ll be able to give the recipient a perfect viewing angle no matter where they are.
3. It offers very low energy consumption
The first big advantage of LED technology is its energy efficiency. And just to show you, one button: an LED bulb consumes up to 10 times less energy than a conventional incandescent bulb. That’s why it’s a perfect ally to save electricity in your business.
4. You can easily increase its power
LED signs not only stand out because of their incredible power, but this power can also be increased. For a few years now, lenses have been available that accentuate the beam angle and therefore optimize the diffusion power of LEDs, providing more homogeneous illumination than equivalent products in terms of consumption.
5. It is more environmentally friendly than other similar products
Limiting energy consumption helps to reduce the environmental impact of any business. In turn, the extended durability of the device helps to save materials and travel to ensure maintenance and possible repairs. During operation, LEDs only emit light and some heat, but no infrared or ultraviolet radiation. As LEDs offer a high level of illumination power, using this technology in illuminated signs is not only a saving, but are also environmentally sustainable.
6. It offers a long lifespan
Another advantage of LED signs over their competitors has to do with their durability. To better understand this point, it is enough to compare them with other lighting sources commonly used in the sector. Here are some figures on their lifespan.
– Fluorescent tube: 3,000 hours.
– Neon tube: 30,000 hours.
– LED: 50,000 hours (taking a luminous sign that stays on for 3,000 hours a year as a reference). However, in some cases they can even reach 100,000 hours.
7. LED displays are programmable
With LED displays, their location will no longer be a problem, as you can program them from anywhere. All you have to do is have a device with an Internet connection. This way, you will achieve more efficient advertisements, since you will be able to adapt the advertising to each time zone. In this way, you can adapt the advertising messages to different buyer personas, which will entail an optimization of the advertising impact and, therefore, a greater profitability of the LED display.
The savings that this represents in comparison to traditional signage are also related to printing costs, time and resources used to place and remove advertising.
On the other hand, bear in mind that Visual Led outdoor signage is protected against rain, so weather conditions will never be a problem, as it is resistant to wind and temperature changes, unlike neon signs. Another advantage we offer is that our software is very intuitive, so any user can program an LED display without any technical knowledge.
8. They contribute to improve the company’s branding
In addition to enhancing branding, LED displays are also an ideal instrument for improving corporate reputation. A successful video or an attractive commercial offer will serve to arouse the interest of passers-by or even to invite repeat the shopping experience of existing customers. All this without forgetting that moving images help to retain the advertising memory.
In the case of Visual Led, the software that their products incorporate allows simple maintenance, even for those who do not have notions of computer science or graphical design, offering a professional result. Nevertheless, for the creation of advertisements, if you prefer to delegate this task or to trust advertising experts you can trust VisualLED’s department of creativity.