Commercial areas of big cities are saturated with light advertising and traditional posters. Hence, the public tend to ignore these traditional advertising tools because of the amount of promotional messages received each day. This explains the great importance to stand out and distinguish yourself from your competitors in order to capture the attention of your potential customers effectively.
Recent studies show that the public tends to pay more attention to dynamic advertising with video messages, texts and moving photos. These reports show that the brightness of an advertisement is also a very important factor when it comes to attracting attention and causing an advertising impact. That is why it is important to place a LED screen in a window of your commercial premise.