It has been more than proven that dynamic advertising in shop windows has much more visual impact than the placement of eyewear and models.
Glasses are small items that, when placed in shop windows do not create a call to action, because at a distance, they all look the same and people don’t tend to stop to look or approach the shop windows without a reason.
LED screens for opticians are an excellent option to catch the attention of passersby with sales, promotions and news. Its brightness and size create a great visual impact, catching the attention of potential clients.
The opticians trade is a sector with great competition. In order to stand out among competitors offering almost the same it is necessary to make continuous changes in the design of window displays and posters.
The main idea is to show the latest news from the best-known eyewear and frame manufacturers. But the biggest problem that exists on a marketing advertising level for opticians is the almost automatic disconnection that people have when they walk down the street and barely glance at those windows displays.
Therefore, one of the solutions that more and more opticians choose is the placement of big LED screens in their shop windows.
The main idea when installing a LED screen in an optician’s storefront is to attract more customers. In order to achieve this goal, it’s important to broadcast relevant multimedia content on the screen.
Playing corporate videos created by the main eyewear manufacturers may be an option, but the one that works best is the insertion of more direct calls to action for clients such as promotions and sales in glasses.
You can choose to reproduce the corporate videos that eyewear companies offer, but their impact and claim will be quite small, since their contents are usually very beautiful, but have little capacity to attract sales and new customers. The solution is the purchase of digital signage for opticians.
The most advisable thing is for you or the assigned person to create contents with our advertising software, creating the promotions or offers that interest you most for your eyewear shop.