It has been more than proven that dynamic advertising in shop windows has much more impact than the placement of eyewear and samples.
Glasses are small items that, when placed in shop windows do not create a call to action, because at a distance they all seem the same and passersby no longer stop to look or approach the shop windows without a reason.
LED screens for opticians are an excellent option to catch the attention of passersby with offers, promotions and news.
Its luminosity and size create a great visual impact, claiming the attention of potential clients.
The opticians trade is a sector with great competition and this is why continuous changes are made in the design of their shop windows and signs.
The main idea is to show the latest news from the best known eywear and frame manufacturers.
But the problem that currently exists on an advertising level for opticians is the almost automatic disconnection that passers-by have when they walk down the street and past shop windows.
This is why one of the solutions that more and more opticians choose is the placement of big LED screens in their shop windows.
The main idea when installing a LED screen in an opticians’ is to attract customers to the maximum.
Therefore, it is important to publish relevant image and video content on the screen.
Publishing corporate videos created by the main eyewear manufacturers may be an option, but the one that works best is the insertion of more direct calls to action for clients such as promotions and sales in glasses.
You can choose to reproduce the corporate videos that eyewear companies offer, but their impact and claim will be quite small, since their contents are usually very beautiful, but have little capacity to attract sales and new customers. The solution is the purchase of digital signage for opticians.
The most advisable thing is for you or the assigned person to create contents with our advertising software, creating the promotions or offers that interest you most for your eyewear shop.