Choosing an LED advertising display is no small matter. In addition to the initial investment, what is at stake is not only the success or failure of the company’s advertising campaigns, but also its corporate image. Hence the importance of knowing how to choose the best LED display.
At Visual Led, we have been advising thousands of professionals since 2003 to select the most appropriate LED displays, depending on the budget, needs and characteristics of each business. Therefore, and although we will always be at your disposal to advise you on everything you need, in this post we want to give you a first orientation so that you can choose the screen that best suits you and your digital advertising strategy. Take note!
Analyze your business needs
First of all, you should ask yourself the following question: what goals do you want to achieve by installing an LED display? To answer this question, you should focus on the so-called SMART goals, an acronym formed by each of the initials of the features that your screen should have.
– Specific: What do you want to get out of your LED display? Raise awareness of your business or a new product? Increase sales? Improve your corporate image?
– Measurable – What KPIs or performance indicators can you choose to measure the results of installing the LED display?
– Attainable – does your ideal LED monitor fit your budget?
– Relevant: Can you offer content that suits the requirements and preferences of your ideal consumer or buyer?
– Timely – how soon do you expect to achieve your goals?
The more specific your answers are, the more and better you can focus on the price, dimensions and features of the LED display you need. For example, if you have a large budget and want to make your business known in another country, a good solution is to buy giant LED screens or billboards. On the other hand, if you want to install information screens to address the professionals in your company, there is nothing better than an indoor LED screen.
Consider environmental factors
Depending on the purpose of purchasing an LED display, it can be an outdoor (digital out of home, DOoH) or indoor (in-store TV) LED display. In the case of outdoor LED displays, the budget to be spent on their purchase will be higher, for three reasons. Firstly, outdoor screens will need to be larger to ensure good visibility in long distances; secondly, they will need to be rain-proof and ready to withstand all weather conditions; and finally, they will need to be bright enough to ensure that static images and videos stand out for easy viewing, even in sunlight.
Better backlighting is one of the many advantages of buying an LED screen, which works with light-emitting diodes, rather than LCD screens, which use cathode fluorescent bulbs. In addition, there are considerable savings in the energy consumption of LED screens.
Finally, if you are considering buying an outdoor LED screen, remember that those with a matte finish are usually better than glossy screens, as they are less dazzling.
Choose the right size
There is no discussion possible: the bigger an LED display is, the more striking the contents it emits. However, you always have to take into account the distance at which potential customers will see your digital advertising panel. Depending on the resolution, the pixels may be visible if the distance between the two is too small. To prevent this from happening, choose smaller, higher resolution LED displays when the audience is only a few meters away from the LED display.
Large format displays, starting at 45 inches, are perfect for conferences, classrooms, trade shows or events with a large audience. Smaller screens are ideal for shops and commercial establishments – hairdressers, discos, etc. – as well as hospitals.
Pay attention to the resolution of your LED display
Although the image quality and color provided by LED technology is beyond doubt, you must always choose the resolution that best suits the use that the company wants to give it. Let’s take an example: a resolution of 720p, or 1024 × 768 pixels, is ideal for regular television broadcasts, but may not be the most suitable solution for a digital signage project. Therefore, to provide better quality and a full HD experience, we recommend that you choose a resolution of at least 1080p. If you want to know how to choose the best LED display, take this int account!
In any case, there are also monitors that offer even more resolution, such as 2160p, for Ultra HD, or 4096p, for 4K, which provide optimum performance for video broadcasts. Tell us what your needs are, and our team will indicate the resolution that best suits your digital advertising actions.
Find out about maintenance
Just as important as the quality of the screen is the maintenance and repair service in the event of an incident. If you decide to trust Visual Led, you will always have the peace of mind of having the technical support of a help desk team. And no small print, since we do not include additional periodic payment clauses after the purchase of your LED display, unlike other companies in the business.